Project Beauty home page
Project Beauty, a new consumer website, claims to be the “video site that answers all your beauty questions.”
The goal behind the new site is to “cut through the clutter,” acknowledging that there is already plenty of information out there on beauty topics. Project Beauty aims to be the singular online source for all things beauty. They’re bringing together experts on a range of topics including the latest trends in fashion, beauty treatment options, skin care, makeup, hair, nutrition and dieting, and cosmetic surgery.
Project Beauty is a web.tv, video on demand website almost two years in development and “extensively tested by consumers interested in plastic surgery, health and wellness topics,” according to ASAPS. It will be updated on a weekly basis and features a “who’s who” list of experts on fashion, makeup, and skincare as well as news and first person stories on all things related to aesthetic surgery.
Videos include a teenager who shares her reasons for getting rhinoplasty; a step-by-step guide to applying daytime makeup; and a dentist who shares why he got a facelift.
To kickoff the launch of Project Beauty, the site is hosting a month-long giveaway contest called “30 Days of Beauty.” Each day from July 6, 2010 to August 4, 2010, Project Beauty will offer one prize (prizes include a Sonicare toothbrush; Mederma Stretch Marks Therapy; and SmashBox cosmetics) per day. To win, you have to join the Project Beauty Community and enter daily to win the prize of the day. Participants can score a fabulous product every day for a month.
Project Beauty also launched a social media campaign on Facebook, Twitter, and YouTube. To join the Project Beauty community, sign up at www.projectbeauty.com.
